“We’d like to take it one step further and introduce a fourth P to this framework, purpose. When we infuse our purpose into our business, we are answering the very powerful question about why we exist? What and who are we here to serve? Our purpose in business is powered by our values and when we have these set in place with clarity and confidence, our mission, vision, and business ethos flow naturally.”

The Power of Businesses Leading with People, Planet, Profit, and Purpose — Christine Marie Lacayo LLC
via Instapaper

Published by Futurist Gerd Leonhard

Gerd Leonhard ranks as one of the top 10 futurist keynote speakers, worldwide, with over 1500 engagements in 50+ countries during the past 2 decades and a combined audience of over 2.5 Million people. Gerd has written 5 books including the best-selling ‘Technology vs Humanity’ (2016), now available in 12 languages.  Gerd’s films on the future of technology and humanity, digital transformation and artificial intelligence have reached millions of viewers, and are regularly shown at many conferences and at in-house corporate trainings. Gerd’s client list includes most Fortune 500 companies as well as many governments and NGOs. Gerd is a global influencer in the field of digital ethics (the ethics of technology). He is a pioneering keynote speaker using animations, video and audio in fascinating new ways. 

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