Triple bottom line recall

“Major companies like Brazil’s Natura and Danone’s North American operation are now B Corps, with other multinational corporations considering how to follow suit.

To truly shift the needle, however, we need a new wave of TBL innovation and deployment. But even though my company, Volans, consults with companies on TBL implementation, frankly, I’m not sure it’s going to be enough. Indeed, none of these sustainability frameworks will be enough, as long as they lack the suitable pace and scale — the necessary radical intent — needed to stop us all overshooting our planetary boundaries.

Hence the need for a “recall.””

25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why It’s Time to Rethink It.
https://hbr.org/2018/06/25-years-ago-i-coined-the-phrase-triple-bottom-line-heres-why-im-giving-up-on-it
via Instapaper

Published by Futurist Gerd Leonhard

Gerd Leonhard ranks as one of the top 10 futurist keynote speakers, worldwide, with over 1500 engagements in 50+ countries during the past 2 decades and a combined audience of over 2.5 Million people. Gerd has written 5 books including the best-selling ‘Technology vs Humanity’ (2016), now available in 12 languages.  Gerd’s films on the future of technology and humanity, digital transformation and artificial intelligence have reached millions of viewers, and are regularly shown at many conferences and at in-house corporate trainings. Gerd’s client list includes most Fortune 500 companies as well as many governments and NGOs. Gerd is a global influencer in the field of digital ethics (the ethics of technology). He is a pioneering keynote speaker using animations, video and audio in fascinating new ways. 

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